Connectivity is everywhere

Spotify. Netflix. Dropbox. Whatsapp. Cloud-based applications like these are part of daily life now. And the amount we use them makes constant data connection a necessity for living in the digital age.

It’s no different for small-to-medium sized enterprises. All businesses are digital businesses now. Whether you sell hand-carved tables or online services, you rely on digital technology to run your company and meet the needs of customers.

Increasingly, businesses are consuming many of their critical applications from the cloud, which is also where
they’re storing their data. Using the likes of Office 365, Amazon Web Services, Dropbox, Sage (the list goes on), anything from crucial voice infrastructure to file storage to the time-sheets system can be hosted. Doing so allows businesses to create efficiencies, reduce costs, and pioneer new products or ways of working that give them an edge over competitors.

All of this means that connectivity is a critical enabler for business. To support an ecosystem of cloud-based services and infrastructure, the requirement for robust and well-engineered data services cannot be overlooked.

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