Today, internet connectivity plays a pivotal role in the life of the typical SME. Email has changed the way businesses communicate. Ecommerce is transforming how businesses sell their products and services. And, most recently, SMEs are turning to the cloud for data storage, business software (such as Google Docs and Sales force) and telephony services (IP telephony).
This could be for a variety of reasons. Certainly, the advertising of broadband products for the residential market – with its fixation on monthly price – may have perpetuated the myth that all broadband products are the same. Alongside this, a price threshold has emerged, where businesses seem reluctant to pay more than around £1 a day for their internet access.
Today’s business climate calls for reliability, agility and flexibility. In order to deliver on these core goals, the tools companies need to communicate to their customers and the wider world must be future ready and fit for purpose.
However, that is not always the case. Many companies are still relying on traditional Integrated Service Digital Network (ISDN) technology for their business communications, most of which are now becoming obsolete in a business environment where terms of interaction are dictated by increasingly demanding customers.