It is common knowledge amongst telecommunications experts that ISDN is a dying technology. Indeed, BT intend to switch their ISDN network off entirely in 2025 and the general consensus is the technology will be as good as gone within five years. But this traditional system is still being used by many businesses.
Phone systems have been installed in offices of all different sizes for more than 40 years, providing a vital service to the business. Since then, telephone call handling has matured to become intertwined with the day-to-day process of running the business. Practices vary by country or region, and are predicated on a traditional office culture and user expectations of how to manage office communications between customers, workers and managers.
Today, internet connectivity plays a pivotal role in the life of the typical SME. Email has changed the way businesses communicate. Ecommerce is transforming how businesses sell their products and services. And, most recently, SMEs are turning to the cloud for data storage, business software (such as Google Docs and Salesforce) and telephony services (IP telephony).
This could be for a variety of reasons. Certainly, the advertising of broadband products for the residential market – with its fixation on monthly price – may have perpetuated the myth that all broadband products are the same. Alongside this, a price threshold has emerged, where businesses seem reluctant to pay more than around £1 a day for their internet access.