Blog

A whole new world

No business is immune to the influences of technology. From the latest startup to Britain’s oldest business – all organisations are constantly changing the way they operate in order to remain relevant to today’s consumers. This means embracing digital processes and modern forms of communication. It’s a move that’s been driven by consumer wants and business needs.

Consumers are looking for convenience. They expect companies to maintain easy to navigate online stores with up-to-date information, and to contact customer service representatives through whatever channel they deem most fitting, be it social media, live chat or email. And if they can’t find the answer they’re looking for, these consumers are quick to take their business elsewhere.

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Times, they are changing

Over the past few decades, cultural and technological trends have dramatically transformed the workplace. Today, flexible working is a way of life. Employees now have greater control over their work-life balance than ever before, and employers understand that productivity is not confined to a desk. As such, adopting technology that enables a mobile workforce has become a business prerogative.

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Even though email messaging and social media are now well-established as business communication tools, they augment rather than replace traditional routes such as telephony. As businesses expand, or their current PBX phone system reaches the end of its useful life, they will need to source a replacement, rather than dumping it altogether.

Traditional ISDN-based PBX systems are still available, but the higher line rental costs are pushing IT managers to consider broadband and ethernet-based VoIP solutions that provide better value for money. As they move forward, the choice of VoIP and SIP trunking also provides increased resilience and flexibility that will allow the system to change as they do.

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