Common considerations businesses face when choosing a data service provider

A whole new world

No business is immune to the influences of technology. From the latest startup to Britain’s oldest business – all organisations are constantly changing the way they operate in order to remain relevant to today’s consumers. This means embracing digital processes and modern forms of communication.

It’s a move that’s been driven by consumer wants and business needs.

Consumers are looking for convenience. They expect companies to maintain easy to navigate online stores with up-to-date information, and to contact customer service representatives through whatever channel they deem most fitting, be it social media, live chat or email. And if they can’t find the answer they’re looking for, these consumers are quick to take their business elsewhere.

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Broadband & Ethernet

Today, internet connectivity plays a pivotal role in the life of the typical SME. Email has changed the way businesses communicate. Ecommerce is transforming how businesses sell their products and services. And, most recently, SMEs are turning to the cloud for data storage, business software (such as Google Docs and Sales force) and telephony services (IP telephony).

This could be for a variety of reasons. Certainly, the advertising of broadband products for the residential market – with its fixation on monthly price – may have perpetuated the myth that all broadband products are the same. Alongside this, a price threshold has emerged, where businesses seem reluctant to pay more than around £1 a day for their internet access.

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Broadband Ethernet