Blog

A whole new world

No business is immune to the influences of technology. From the latest startup to Britain’s oldest business – all organisations are constantly changing the way they operate in order to remain relevant to today’s consumers. This means embracing digital processes and modern forms of communication.

It’s a move that’s been driven by consumer wants and business needs.

Consumers are looking for convenience. They expect companies to maintain easy to navigate online stores with up-todate information, and to contact customer service representatives through whatever channel they deem most fitting, be it social media, live chat or email. And if they can’t find the answer they’re looking for, these consumers are quick to take their business elsewhere.

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Organisations are changing the way they think about communications

Today’s business climate calls for reliability, agility and flexibility. In order to deliver on these core goals, the tools companies need to communicate to their customers and the wider world must be future ready and fit for purpose.

However, that is not always the case. Many companies are still relying on traditional Integrated Service Digital Network (ISDN) technology for their business communications, most of which are now becoming obsolete in a business environment where terms of interaction are dictated by increasingly demanding customers.

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Times, they are changing

Over the past few decades, cultural and technological trends have dramatically transformed the workplace. Today, flexible working is a way of life. Employees now have greater control over their work-life balance than ever before, and employers understand that productivity is not confined to a desk. As such, adopting technology that enables a mobile workforce has become a business prerogative.

Yet this need for new mobile tools is often at odds with other business demands. While many senior management teams are keen to stay ahead of the competition, they also want to keep costs down.

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