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Connectivity is everywhere

Spotify. Netflix. Dropbox. Whatsapp. Cloud-based applications like these are part of daily life now. And the amount we use them makes constant data connection a necessity for living in the digital age.

It’s no different for small-to-medium sized enterprises. All businesses are digital businesses now. Whether you sell hand-carved tables or online services, you rely on digital technology to run your company and meet the needs of customers.

Increasingly, businesses are consuming many of their critical applications from the cloud, which is also where
they’re storing their data. Using the likes of Office 365, Amazon Web Services, Dropbox, Sage (the list goes on), anything from crucial voice infrastructure to file storage to the time-sheets system can be hosted. Doing so allows businesses to create efficiencies, reduce costs, and pioneer new products or ways of working that give them an edge over competitors.

All of this means that connectivity is a critical enabler for business. To support an ecosystem of cloud-based services and infrastructure, the requirement for robust and well-engineered data services cannot be overlooked.

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Phone systems have been installed in offices of all different sizes for more than 40 years, providing a vital service to the business. Since then, telephone call handling has matured to become intertwined with the day-to-day process of running the business. Practices vary by country or region, and are predicated on a traditional office culture and user
expectations of how to manage office communications between customers, workers and managers.

The average business phone system lasts anywhere between six and eight years, after which the system is either
out of maintenance or is lagging in features, often to the extent that it is hurting the performance of the business. Businesses that need to upgrade their existing phone system will find a huge array of new solutions available compared to seven or eight years ago.

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Today’s business climate calls for reliability, agility and flexibility. In order to deliver on these core goals, the tools companies need to communicate to their customers and the wider world must be future ready and fit for purpose.

However, that is not always the case. Many companies are still relying on traditional Integrated Service Digital Network (ISDN) technology for their business communications, most of which are now becoming obsolete in a business environment where terms of interaction are dictated by increasingly demanding customers.

In this eGuide, we explore how the telecommunications landscape is changing, why businesses are moving and
what the map to change looks like. We also see how one business revolutionised their communications by moving
from a traditional ISDN-based solution to Session Initiated Protocol (SIP) trunking.

Click here to download the PDF